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Six AI platforms reacting differently to the same optimization
22 min read

Do GEO tactics really work? A one-month experiment

I applied popular GEO tactics to my own site for a month and tracked six AI platforms. Three moved, Google's three did not, and a self-published listicle won.

GEO

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Illustration of one search question routed to seven AI answer engines, each citing a different set of sources
25 min read

What GEO actually is, and why the platforms can't agree on a definition

What GEO is, from the official docs: how ChatGPT, Copilot, Claude, Perplexity, and Gemini rank and cite content, and where Google and Bing openly disagree.

GEO
Downward-trending line graph showing a sharp drop in indexed pages starting May 2025, labeled "Deindexed"
9 min read

Millions of pages removed from Google's index after May 2025 "silent" update

A sudden spike in "crawled - currently not indexed" pages hit many sites in late May 2025. Here is what changed, the likely cause, and how to recover.

Google updates
Illustrated robot icon with the word 'GoogleOther' crossed out, representing the crawler being blocked
5 min read

Case study: The unexpected impact of blocking GoogleOther on SEO performance

Blocking GoogleOther by IP broke Search Console connectivity, because GoogleOther shares Googlebot's IP ranges. Here's what happened and the robots.txt fix.

Crawling