GEO

Articles in GEO

Six AI platforms reacting differently to the same optimization
22 min read

Do GEO tactics really work? A one-month experiment

I applied popular GEO tactics to my own site for a month and tracked six AI platforms. Three moved, Google's three did not, and a self-published listicle won.

Illustration of one search question routed to seven AI answer engines, each citing a different set of sources
25 min read

What GEO actually is, and why the platforms can't agree on a definition

What GEO is, from the official docs: how ChatGPT, Copilot, Claude, Perplexity, and Gemini rank and cite content, and where Google and Bing openly disagree.